Inspired by laundry.
Drawing from Revelation 7:13-14, we applied 'washing robes' into a modern context.
Rather than relying on a singular hero visual, we developed an immersive montage that allowed viewers to make personal connections. Everyday laundry moments – washing machines spinning, garments folding – were placed alongside visuals like lambs and clean linen.
To maintain the church’s established visual identity while exploring new creative ground, we combined carefully selected stock footage with original content.
The most rewarding part of this project was stepping beyond conventional Easter aesthetics while remaining grounded in scripture. This project challenged us to think differently about what Easter can look like – stripping away clichés and offering something both thought-provoking and spiritually resonant.
“These in white robes—who are they, and where did they come from?”... “These are they who have come out of the great tribulation; they have washed their robes and made them white in the blood of the Lamb..."
– Revelation 7:13-14
